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As a marketer, would you consider an affilate program with a company direct? or do you only like to use networks and why?
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I run programs with networks because it is easy to find merchants right away. BUT, I do use many direct programs. If I am looking for a particular product, I will go through a direct program if it has the right commission and the product I need. Also, I find that with direct programs, not as many people are using them so the market is bigger for an individual affiliate.
I usually go small in the beginning with a direct program to make sure I get paid and then when I know they are legit, I integrate more products.