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I focussed on Content. If you have good different content they provide keyword to get good place in search engine. Duplicating content from another site not worth. I agree with Stroh, it's really hard unless you spend lots of money. There are many big website companies that can spend. What we can do is publish good content and advertise site to get at least visitors to the site. If they found content is good, they can come back and also tell others.
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