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No one is perfect but where Google are concerned, there is no point arguing.
It is interesting to watch competing companies play adwords. They run very cheap offers, outbid us on clicks and burn so much cash that eventually they go bust! There have been a few companies do it so far but for every one who goes, there is another in it's place :-)
If the truth be know, for our industry adwords is not cost effective. We only do it for marketing presence because most of our traffic is natural not ppc.
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