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I kind of disagree with you. Not always you target Indians or people not having internet connections. My website has most of the people from UK and USA, and there every house has internet. Even hotels, schools, universities and everywhere is internet. Its said that in UK, internet is more available than water. But I agree that offline advertising is useful for only some niches like you said. However they are very highly targetted traffic which is major benefit of such advertising. You can always give a try and see what works more for you, offline or online. I would prefer both actually.
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