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On-Page Search Engine Optimization:-
1. Create unique, accurate Meta Tags specially page title :
Every page of your site should have its very own unique title that includes main keywords for that page. Search engines might use the ‘description' meta tag as part of your page in the search.
2. Make use of H1 –H3 tags Keywords :
H1 gets higher priority than H2. So make sure you write keyword rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content.
3. Improve the structure of your URLs:
For good search engine optimization of your site, having search engine friendly URLs is highly recommended
4. Keyword Density should not exceed 2-5% :
Although using keywords in the content of your site is very important, try not to repeat keywords just for search engine robots. Keep the keyword density between 2-5% percent, instead of repeating a keyword try to simply use alternative terms that describe the same concept.
5. Use Alt Text for Image Optimization :
Images are very important from a search engine optimization perspective, they need to be optimized properly as well. If you want to know more tips on improving your images.
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