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Reciprocal links are usually free or cheaper so they are the better option for users who want backlinks but cant affor to pay. Also as a directory owner the only reciprocals Ive ever gotten have been with other directory owners submitting me in their directory. Even if only 1 or 2 people submit a reciprocal, its good for the directories pr which lets the directory charge more.
Personally though I just move on, i know too many free directories to waste time with reciprocals.
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