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Janice, correct me if I am wrong... it sounds like you are suggesting placing adsense on his adwords page.... all my training says that is a terrible idea. A bunch of adsense just gives them a place to click and leave the page vice signing up for his product. The more ways the buyer has to exit your page the less chance you have to get them to do what you want.
I recommend going to the google help section and study the details of a good landing page... you need to add such links at the bottom of the page for "Contact Us" "Privacy Policy" "About Us" etc and all that good stuff that a good landing page must have to make google happy.
What is your quality score 7/10, 8/10, 2/10... if not at least 7/10 keep tweaking based on the google landing page rules...
Additionally you can google youtube for google landing page videos and view a few of them there are tons of things that help the landing page and thereby lower your cost per click... once you start getting impressions, the most important thing is CTR click thru ratio.. it that is high the landing page is not quite as important.
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