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the first need before investing in any marketing tecnique is to make the site more advertised through the free means like emails,forum postings,leaving signature link in blogs ,free classified sites if its an products site then opt in for any marketing and ppc program as you may get some goo0d traffic from the above free methods then using adwords can be fruitful as adwords may incur you to good investment sometimes you may not recover the amount invested for adwords campaign. so be careful before planning anything.
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