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I think most sites benefit from online advertising more than offline advertising. With my sites I would much prefer to do online advertising. I know for sure that most site urls / domains that I see in the offline paper or find somewhere else offline, I normally just bypass them and carry on what I'm doing or I may write it down or try to remember a certain url / domain.
If I see a link on another site then it will only take a few seconds to click thru on that link and check it out as you are on the internet already anyway.
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