Quote:
Originally Posted by Moses
hi all
# Sales Links: Sales links are used when driving people to buy something or go down a specific path. You’re driving people through a funnel to try something, sign-up or buy something. Those are sales links. And “click here” is a completely logical choice for those types of links. Heck, you might try CLICK HERE! Or “get your free x today!”, because “free” is generally regarded as a very strong motivator.
Most bloggers don’t deal in “sales links” which is why they’re generally turned off by the bland but effective, “click here”.
# Really Helpful Resource Links: You could argue that every link is helpful in its own way, but Really Helpful Resource links are those that you use to provide your audience with additional, in-depth information. You don’t want to use too many of these in one post, because the more links, the less likely people will click through. I find they work best when summarizing someone else’s argument (and you should always link to sources) and in lists, when you want to give readers more details from other blogs.
|
I have your explanation a bit confusing. I build links ever day. I build them with both the search engine and the reader in mind. I incorporate branding and advertising into the link building process and this has worked very well for me.