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I have to agree with you about having my doubts. I spent a day researching through the traffic estimator, the keywords from my niches. Now I never set up these sites because of the keywords, the sites were something in my area of expertise.
But I thought it couldn't hurt to know something about the pay outs. Anyway, for keywords that come up as $2.50 and $3.00 to advertise, I am lucky if I get more than 10 cents in revenue.
And my traffic is completely targetted. No-one would come to the site unless they needed it.
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