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"I don't think keywords are important" this is only applicable for the company which have brand image. For example amazon.com this is a brand that every one knows. They guys do not need any keyword level promotion. Because if any user want to buy some thing he just types in google or in the browser amazon.com.
But what about other site if you want your site to make business and that to on a particular niche market you have to use keywords.
What happens if you sell computers and you use your name in place of keywords. How dose search engines know that "henrickglov" is selling computers. Keywords are the thing which will help the search engine to search the results from its database and display the results to the user.
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