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Well there are a few ways to get this done:
First off pick some keywords and get back links by either buying/trading them to get your blog ranking in google/yahoo/msn to get traffic.
Also keep adding good unique content daily so user will return and hopefully tell their friends/family/coworkers about it therefore giving even more traffic
Try an rss feed where users can subscribe to your content and keep up to date on the latest news on your blog.
Give them something back, maybe try and host a few competitions to get users eager to win etc.
One piece of advise i have learnt and any webmaster will tell you this, is to think outside the box. Place yourself as the user, what would you want to see in a blog, what would make you come back?
Hope this helped
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