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Usually you set up a sole proprietorship. Are you starting a business or just setup a website to make money? If you are setting up a business, you'll need a DBA(doing Business As). This allows you to collect taxes and you have to have it displayed in your business. If you want to setup a website you'll need a website(obviously), a hosting company, an auto-responder, and a variety of veriest tools to promote your site.
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