Quote:
Originally Posted by stupid camel
* Increased pages that rank for keyword terms your company should be targeting and terms your competitors are going after.
* Helps estblish your product/services as an authority in your industry.
* Produces holistic link building.
* Increases targeted readership/followers of your blog who you can continuously market to.
* Provides a plateform for social media marketing.
* Increased targeted traffic to your site.
* Viralizes your message, products and services across the social web.
* Your content is syndicated across multiple chanels which increases your search saturation.
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You are right...
traffic + ranking = conversion