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There are a number of great posts here already, but I'd advise looking into Constant Contact to handle your email marketing. You start around $15 a month and they give the best support of anyone I've ever dealt with!
Additionally, for each paying member they give the service to a charity for free. If you pay, talk to local charities about helping them send a monthly newsletter-you get your company name on the bottom along with your website link. It's a GREAT marketing ploy, for a good cause!
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