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Other than what jmul7 said, the links pointing to the domain may also help, plus how easy it is to remember. If the domain was previously used and was very popular then that will help as you're more likely to get direct type in traffic to it.
In the other hand, if the domain was used before and the person that owned it done some stuff that he/she shouldn't have done, that could in return decrease the value of the domain.
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