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In this order
1.TLD
2.Actual Domain Name
3.PR
1. If a domain is a .com, it's automatically worth more than a .info, which are considered by many to be worthless
2. Dictionaryword.com's and LLL.com's have become very valuable
3. The Page Rank is the least important, because if you buy a domain, without the site, you're bound to have that Page Rank reduced or made obsolete if you don't keep relevant, interesting content on the site
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