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Actually, I have done neither. I wouldn't know how to use software to make my SEO better. I do not understand how the software works.
Basically, I write to the interests of my readers. I feel that if I give them information they need and supply it in a better fashion than other sites, they will come stay at my site.
I try to make my content relevant to the topic so I kind of think my SEO works in naturally.
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