[techcrafters]

How many times a particular keyword or keyword phrase appears on a page is known as keyword density and is calculated by counting all the words on a page and then determining how many times your keywords appear within that count to come up with a fraction. For example if your page has 500 words total and your keyword appear 50 times on that page, the keyword density would be 50/500 or 10%. Most sites should aim for density figures around 5 to 7 percent to sound natural and avoid appearing to stuff the keyword.