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Article
The importance of affiliate management
© AffiliateSeeking - This article is not allowed to be re-published but can be linked to.
When someone decides to begin using an affiliate program to promote their site, they rarely think of how it will be maintained. In fact, the management of the affiliate program is just as important as the actual strategy itself. By having a well managed program, your company will benefit, because it will be easy and convenient for affiliates to use, and you will make sure that you are not creating no-no's in the industry.
These problems that occur from badly run affiliate programs include spam emails, trademark infringement, cookie cutting, false advertising, typo squatting and more. For example, typo squatting is when an internet user accidentally mistypes a website address into the browser. The page will then automatically redirect the user to a cyber squatter's page. This is also called URL hijacking.
Another problem is search engine spam which is also called spamdexing. It basically means that affiliates produce toms of pages of their website and try to get high rankings on search engines by filling it with meaningless keywords. They would create SEO for search engine results even though their website has nothing to do with what internet users are searching for. This is why many search engines nowadays have strict policies in place so that only reliable content reaches its users.
Affiliate management is so important for your company to follow, because you would not want to be labeled as one of the reasons that affiliate marketing has received some bad reviews. You will want to attract as many affiliates to join up as possible, but with a badly managed program they will not trust you. Once you have been placed on a caution list, you will quickly lose face as a reputable affiliate site.
As the internet world has become a huge place where millions of people are looking for ways to make money, the affiliate market is becoming increasingly bigger and other branches of affiliate marketing are springing up everywhere. It has become virtually impossible for a merchant to keep running his or her business while managing affiliates at the same time. This is why, to make sure that the programs are well managed, merchants are now outsourcing affiliate managers and managing networks that can do the hard work for them.
Everything from the initial contact of the affiliates, to the payment is handled by the managers, as well as the upkeep of the programs and software. Affiliate marketing relies heavily on long term contacts and close relationships, which is why reliable management is essential for this business.
There are also plenty of forums where you can find out more about managers and post a job offer if you are looking for someone to take the reigns on that side of your company. Remember that you cannot do everything, and in order for you to make money, your products and website must be your first priority. Otherwise, what is the point of affiliates referring people to your site? It is difficult to publicize yourself if you are an affiliate, but by using correct methods and if the affiliate program is managed properly, far bigger rewards can be had by all.
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