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Article

Important facts to know before promoting your affiliate program




© AffiliateSeeking - This article is not allowed to be re-published but can be linked to.

When you are trying to promote your affiliate programs, you have to options: either you can decide to campaign popular items that are likely to be sold in a high level of competition and interest or you can promote something based on your personal preferences, something that is related to your interests and hobbies.

If you are able to find items that are hot for you and to many people, then you should go promote it in your affiliate site. Combining product popularity and self-preference can make your life easier in providing written contents because the product or the topic itself constantly motivates you.

However, there are some important things to ponder before you promote your affiliate program. This will aid you in recognizing if the product is worth selling or promoting on your affiliate site. It also directs you in taking the right path towards a successful affiliate marketer.

Demand for the product

First, there must be a demand for the product the merchant is offering towards a target consumer market. If you already have an affiliate site, be sure that the products you selected match with your site's theme or topic. By doing such, you gain credibility to offer suggestions and product recommendations. To determine the demand of your product, you can do a simple search on the Google or visiting other site such as Overture.com. Type the appropriate keywords related to the product you want to promote on the search fields.

Substantial commissions

The commission of the products you want to promote must be substantial in itself. This is to ensure that the products are worth advertising for. If you are selling $2 item, then you must make a lot of sales to earn a satisfactory revenue. It can be as difficult when you are trying to promote a high-ticket item. For digital goods, the desirable commission would range from 40% to 50%. However, for high-ticket items, 20% to 40% commissions are already acceptable.

Comprehensive product information

When you already have selected a certain product, you should be able to contact someone from the merchant company for product inquiries. How could you ever promote a product if you do not even know its details? Normally though, they would respond to your request in timely fashion. They may even ask your site's URL and evaluate your affiliate site. If they find it good, they may even offer you exclusive product rates or better conversions. Other successful marketers though, find ways to acquire and experience the product themselves. This helps them make a personal say of the product that increase the impact of their product recommendations to the prospective buyers.

Money-back guarantee

There should be a money-back guarantee policy for the product being promoted and sold. This is to verify if the merchant is confident of his own products. If not, you should try to consider promoting other products or to find other merchants.

Merchant legitimacy

On the merchant's website, they should be able to publish their physical address and other means of contact in their contacts page. This is for legal purposes, just in case. At least you know what to say when your visiting user inquires you where your products come from.

Real-time statistics

Your merchant must implement statistical tools on their affiliate program for you to check in real-time your website performance and conversion rates. This will let you know how much revenue you can potentially get from a certain product vendor.



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