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Article
The CPA networks vs affiliate networks debate
© AffiliateSeeking - This article is not allowed to be re-published but can be linked to.
The debate between affiliate networks and CPA networks has been something that most people involved in the industry have been bombarded with. Most people think that the newer CPA networks model will take out and destroy the affiliate networks, while others disagree entirely. If you wan to have any say in this debate then you will need to know exactly what affiliate networks are and what the CPA networks are.
The CPA program stands for cost per action and works by way of lead generation. Basically, you can join up with one of the many CPA networks and drive traffic to a particular advertiser's web landing page. Then you will get paid when someone viewing that page signs up or fills out an online form.
Affiliate networks on the other hand encourage product purchasing through sales pitches and referral emails and other methods. Affiliates can also join a vast number of websites, but this is usually done if you have a particular knowledge or like for a certain product. You promote products and get paid when someone goes to the advertiser's site and buys something.
This is where the confusion began. Most people do not realize that there is a huge difference between the two methods of advertising a particular website. In actual fact, the two different programs complement each other. While affiliate marketing relies on close relationships between the advertiser and their affiliates with plenty of support, management, monitoring and updates, CPA networks function almost independently.
The CPA method is popular among those clients that do not want to hassle with affiliate support and is perfect for those affiliates who do not want to have to do any training or selling. Obviously the CPA program is not for everyone and is definitely for those that are more interested in hits per month or members, than selling products.
So, why is there a debate about it? Well, because the need for direct relationships between advertiser and affiliate was taken over by the CPA networks, many affiliates saw it as muscling in on their turf. Many thought of it as unfair to compete for work with a network of people.
If you begin to understand the differences between CPA and traditional affiliate networking, then you will realize that the two are totally different and that one is not rivaling the other. The CPA is basically a more refined version of the traditional program that works hand in hand with the original.
Many 'ordinary' people with little internet experience that are looking to make money will choose the traditional affiliate marketing, because even though it takes a lot of work and you only make money if you generate a sale, the task of generating leads is difficult. If you are internet savvy and have your own website, or know how to pay for traffic to a particular website, then this will be a much easier way to make money. So now you know the differences and can decide which option is the best for you.
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