Improving of website conversion rates and credibility
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One of the greatest obstacles in online business is lack of trust from the consumers. This is brought about by the marketing spams and business scams done by fraudulent people in an effort to gain higher revenue or so-called "easy money." While web surfers are right to remain suspicious, legitimate business people are challenged to find out ways to regain customer's trust in order to boost their revenues.
Some smart online shoppers know how to determine the credibility of the merchant by asking relevant questions resulted from skepticism. The online merchants and affiliates, realizing the importance of customer's trust, develop strategic procedures to address the concerns of the customers. These procedures point towards professionalism and aimed to prove their business reliability. With these customer-oriented approaches, the said salespeople are rewarded with significant increase of their conversion rates, sales and credibility.
In no particular order, below are effective ways to improve your website's credibility and increase your visitor's trust.
Present honest information about the products or services you refer. Customers already have basic idea what to expect when they click your site's link. You should strive to meet their expectations by posting only honest advertisement. Tell the truth about the product and provide alternatives.
Encourage your visitors or customers to submit feedback about the products they purchased. Posting their testimonials on your affiliate site will help build trust and improve the impact of your product reviews. Do not filter the feedbacks and leave only positive comments as this further invokes the prospective buyers to doubt more about your website and product.
Superior Product Familiarity
Successful marketers with high conversion rates usually own the products they sell. Because they experience the product first-hand, their personal product reviews becomes more credible and convincing to the customers.
As an affiliate marketer, you should only promote quality products from your merchant. Try to minimize complaints, refunds and charge-backs by recommending the right products the visitors may be looking for. Failing to achieve such can damage your website's revenue potential and lower your reputation as well.
Do not just leave your customers away after they engage in a transaction with your merchant. Keep in touch with them to assess their satisfaction. Provide a visible contacts link in your web site so visitors would know where or how to contact you. Do not ignore visitors if they send inquiries about your product. Respond promptly and show respect.
Keep Design Simple
A well-designed and professional looking web page can also imply credibility. Even if you provide users with comprehensive and truthful product reviews and recommendation, the visiting users would not be convinced to buy the product if your paragraphs are cluttered, or if your web page colors look clashing. Place only few animated graphics on a page so the users will not be distracted to it and focus only on the written content.
You can improve your reputation by giving incentives to your visitors or registered members. Provide them with downloadable freebies like useful PDF files, software, among others. Once visitors find they are good, they would return to your website and ask for more.
Respect your visitor's time and effort by presenting them an error-free website. Let them access the information they want as quickly and as convenient as possible. Fix broken and dead links and remove or reorganize cluttered graphics and forms.
The sum up the idea in gaining your visitor's trust: you only need to be a trustworthy marketer. Assess yourself and apply one or more approaches mentioned earlier. Then watch your sales, conversion rates and reputation increase, as you become one of the successful affiliate marketers on the Web.
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