How to earn money from Google's AdSense affiliate program?
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Though it looks like a very easy job to signup and get going with Google AdSense, it is not that simple to earn money out of it. Sign up at Google AdSense is free of charge, indeed. However, making money online does not start off immediately upon doing something as fundamental as signing up and leaving certain text ads with Google to take care of the rest. To earn money out of displaying links to other website, your website must boast of high degree of traffic.
Designing a site of interest, optimizing the website with high paying keywords and placing the ads at the right places so as to maximize clicks and minimize risk, are a few critical issues that would eventually determine how much income you made out of it. Like any affiliate program, Google AdSense too has certain basis that can be kept in mind, worked upon and eventually draw interest of people to go through the site.
To begin with, building a content rich site is beneficial from Google's point of view. Good content holds the attention of visitors and encourages them to click further in the web pages to explore. It is also important to display up-to-date information on your website, updated periodically. The updated and latest information on the net interests the visitors for its usefulness. Lucid content on the your website paints a professional image of you. With an impression of you as an expert in the field, the visitors to your website regard suggestions and tips and more highly than otherwise. Most importantly, good and informative content shall bring back the visitors again and again, as they will most probably bookmark the site. Visitors may also popularize the website with word of mouth and thus bring in more qualified traffic.
Secondly it is important to research and use the higher-paying keywords while developing web pages. The site pages must be developed using topics containing high paying keywords that are also relevant to the topic of the web pages. You can make use of free online keyword bidding tools to know what advertisers are paying for keywords.
Thirdly it is important to place the ads at a judicious place on the web pages so as to attract instant and sure visitor's attention. The best place considered for placing any ad is the upper left hand quarter of your website. Studies reveal that people generally scan through the websites from top left corner to the bottom. Accordingly, placing a vertical skyscraper ad in the section can rev up the clicking rate from a bare 2% to as much as 30 % or higher.
Avoid using horizontal banners for ads as web surfers tend to avoid horizontal banners without actually going through them. It is because the web users generally come across web advertisements in horizontal banners. Further, it has been observed that placing an ad just before or after the web content fetches higher click through rate.
Google research also outlines certain dead zones in the web pages that will not generate clicks, viz. the top right and bottom right corners of the web pages. The absolute bottom of the web pages is also considered as a dead zone, as ads in these areas are most likely to be ignored.
It is always advisable to choose a color scheme for your ads to complement and coordinate with the present color scheme of your web pages. Thus the ads blend with your site content and invite more clicks in the guise of web content itself rather than an ad.
At last, it is always wise to follow AdSense program's policies to the word, as breaking the rules will kill a lucrative revenue option for you.
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