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How To Manage Your Affiliates

© AffiliateSeeking - This article is not allowed to be re-published but can be linked to.

It is important to realise that the potential to earn money on the Internet is great but it is necessary to study and research the different methods of marketing strategies available in order to succeed. In this context, affiliate marketing has proved very popular helping both the merchant and the client evolve a relationship that has taken marketing to another level. There are many companies out there that owe their success to affiliate rewards programs. In fact it would be so far as to say that many companies would not even exist without an affiliates program.

To run a successful affiliates program, it is necessary to purchase and use a good affiliate management software program. The types of software are fairly complex because they have to perform many tasks. Tasks such as anti fraud functions, mailing functions, payment processing, calculations on a multi-tier level, administration and affiliate reporting, banner and text link display, calculating commission, setting cookies and generating affiliate links. Software can either be locally hosted, remotely hosted or third party affiliate tracking and management software. They all vary in price so it is important to see what you need and then purchase the correct product from there.

Locally hosted software is a cheap and easy to manage option. There is no such thing as a monthly fee and all affiliate links will point directly to your website rather than through a third party. Be warned that some of the more expensive software packages may look good, but do not perform some of the most basic roles that are needed to run a successful affiliates program. Features range depending on what type of software you have so generally many options are available and you can tailor them to your specific needs.

Third party affiliate management software is also relatively easy to use. The third party network looks after things such as communication with the affiliates, fraud control, creative storage and processing of payments. It does not come cheap and therefore would appeal to those that have the capital to buy or pay monthly. They may charge for setup and maintenance fees too. It is important to research the different networks and find one that looks to help your business rather than just take your money.

Remotely hosted affiliate management software is software that is available to the merchants but hosted on the software companies' servers. This is a good option for a complete range of features that you would not be able to get on a local or standalone system. The drawback is that is it also kind of expensive to setup and run therefore it would only appeal to the more serious merchant who is prepared to pay high prices.

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