Newbie Website Building Mistakes to Avoid
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When you first start out online, the task of search engine optimization is one that cannot be avoided. Because search engines are constantly changing their algorithms, what may have worked years ago may not work today or tomorrow. However, instead of letting the thought of search engine optimization get you down, there are many newbie mistakes that you can avoid the first time around when it comes to building your website.
Perform keyword research
One of the biggest mistakes that many newcomers to search engine optimization make is not performing adequate keyword research. Keyword research will make the difference between your pages being found or lost in a sea of millions of webpages. If you go after keywords that are too competitive, especially if you are just starting out, this could hurt your efforts to drive traffic to your website. However, if you go after keywords with little competition, you stand to receive traffic if you put in the effort to optimize your website for these keywords.
Avoid flash websites
As pretty as flash websites look, they are not the most search engine friendly option. Because website crawlers cannot read flash, this makes the building a website in flash a poor choice. If search engine crawlers cannot read or interpret information on your website, they then cannot properly classify your website. Instead of using flash, consider building your website in a more common language such as HTML.
Optimize your tags
If you are not familiar with tags and their relationship to your website, your SEO efforts will be in vain. Title tags are important to your website because they tell search engines what your page is about. Additionally, title tags also show up in search engine results and therefore, they are crucial to describing your website in search engine results pages (SERPs).
Create link worthy content
If your content reads like the millions of other webpages in your niche, you will have a hard time keeping traffic and visitors on your website. By creating link to worthy content, this means that you have taken the time to perform diligent research and insightful content for your readers. By doing so, you ensure that you have created content that your readers will want to share with others. In turn, this helps you build natural links to your content.
By following these simple steps, you are light years ahead of your competition who may be committing the same mistakes. SEO is an ongoing process and as it continues to change, you must learn to adapt and adjust your website accordingly.
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