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Article
The future trend of affiliate marketing
© AffiliateSeeking - This article is not allowed to be re-published but can be linked to.
Affiliate marketing's rapid growth has encouraged many business analysts to develop solutions that dare to plug the weak points of the current market. These solutions are future trends that will benefit both the merchants and affiliates as it will maximize profit and improve business efficiency.
Lesser administrative overhead
Many merchant people in affiliate marketing find it relatively tedious in mailing many small checks that they need to pay to its affiliates for referrals on their own websites. This administrative overhead will be addressed by having a centralized website that is made to manage affiliates programs. This will make it easier for merchants to establish a program and gain new affiliates. In addition, prospective marketers will find the site a great resource since searching for merchants with best products that correlates their sites can be faster. They can also use the site to find partner affiliates and exchange links with one another.
Market analysts will be able to monitor and analyze the growth and characteristics of affiliate marketing as valid and more accurate data samples become available. The site would also provide a credible basis for statistical observation and financial studies.
Affiliates will be given universal identifiers on the site that can be used to execute centralized payments. Payments of a single cent will then become feasible since check cuts and minimum payouts are eliminated.
Micropayment schemes
When centralized payments are implemented, merchants can introduce micropayment schemes into their affiliate programs. Instead of product sales, they can incorporate sales of contents and services. Say for example, they can compensate an affiliate with 10 cents for every visitor a referrer can link to read a specific article or use of service.
Multi-level referral payment
Advanced software made especially for affiliate marketing will support multi-level referral payment. This will enable the merchants to share the referral fee to the "referrer of the referring sites." For instance, there is a video game review website which provides links that point to additional reviews posted on its partner sites. If a visiting user follows the trail and decides to buy the game on partner sites, the first referring site can also get a share of the referral fee from the merchant.
Trust and loyalty value
Merchants will be making new incentives that are based not only by their referring site's performance, but for loyalty and hard work. They will increase conversation rates over time of service. Affiliates can also encourage their visitors to come back to their websites by giving accumulated discount amount to products that are present on the website.
Focus on customer's lifetime value
Similar to the sales commissions in the real world, affiliates will give more focus to a customer's lifetime value rather than immediate sales. For example, if a prospective buyer reads reviews on your website and decides to buy the product at later time or date, you could still get your referral fees for that event. There should be a program that will realize this kind of tracking service as well as adjust the value of user over time. It will become reasonable that the referral fee from a new customer who buys a product for the first time be higher than its succeeding purchases.
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