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Article
Social Media Lead Generation Don'ts
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Most successful online business owners have decided that social media marketing is going to continue to be huge. With that being true, it was always understood that saturation would occur. As with many other lead generation tactics, there are certain methods to follow for proper lead generation. Many businesses make the mistake of bombarding the user with the advertising message before the lead has become mature. There is no way that a marketing campaign can begin to go viral if that is the case.
Viral marketing is not something that can be controlled. Once you have the foundation set in place, it will become viral on its own. A simple method to get this off the ground is to simply ask each user to pass the message along. If you can get a large amount of users to pass on your information, it will not be long before your marketing message does become an Internet buzzword.
This can be accomplished by you or your employees through social media websites such as MySpace or Facebook. As mentioned, a number of businesses are not going about this process correctly. They may be adding every user they can think of to their profile and consistently posting links to the products and services. Furthermore, they continue to create blog posts and forum threads in an effort to generate leads. While this might spread your links all over the Internet, it will bring you very little success in lead generation.
The only way to truly generate good solid leads in social media platforms is to engage your users in a conversation. Keep in mind, successful networking never involves a one way conversation. You need users to participate and interact with you. This is not going to happen with users that you have added randomly to your profile.
To truly use social media platforms as a good basis for lead generation, you're going to have to actually listen to what your prospective customers have to say. Furthermore, participated in their discussions, visit their profiles and leave comments as well. The truth is that you will only be heard if you are capable of listening. Once you begin to talk to your users and make them comfortable enough to talk to you, you will notice that others truly are beginning to discuss things with you on their own. Effective lead generation involves attracting people to you rather than pushing yourself upon them.
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