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Article
Optimizing your Web Design
© AffiliateSeeking - This article is not allowed to be re-published but can be linked to.
The Internet has become an integral part of everyone's life. The basic knowledge in computers especially in the Internet is a basis of everyone's capacity of handling technology. And every time we browse the World Wide Web, be it for work or for pleasure, there are some websites that catch our eye and clicking on them pulls up a couple of windows advertising about winning something or other special offers. At the back of our minds, we wonder how it was managed. With this idea came search engine optimization.
Search engine optimization (SEO) website design is the process of managing traffic for a certain website, filtering the traffic to provide only the quality ones, this is to ensure that the website is providing legitimate information and to avoid spidering for another website. It is designing a website that can be indexed and searched easily by users and the search engines. The whole process involves natural type of search that is direct access to the website thru the URL. It also involves other types of searches like, image searches, local searches and vertical search engines specified according to industry.
SEO website design comes in two forms, the white hat and the black hat. Black hat SEO website design involves a deceptive marketing strategy wherein it automatically gives the page whether the user requested for it or not. Other techniques to note are spamdexing and using hidden text either colored the same as the background or positioned off screen.
The white hat SEO website design is the opposite of the black hat. The white hat SEO website design employs the honest method of market positioning of a website, conforming to search engines guidelines though there are no known written guidelines to date. The white hat SEO website design ensures creating content for the users, without complicating the algorithm it uses in managing traffic, giving the users the content they need at face value.
SEO website design may sound and look simple but understanding it deeper makes it more complex to put into action. There are times that due to the greater rewards it bring, SEOs tend to use the deceptive way of online marketing strategy just to be ranked among the websites that are popular among the users, there by increasing their viability and unfortunately, companies using this type of SEO website design are penalized, reducing their ranks in Google or even, removing them from the list.
SEO website design is much the same as the offline type of marketing strategy, it's how and what you are selling that counts geared to visibility and relevance.
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