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Article
Affiliate Marketing, the New Breed?
© AffiliateSeeking - This article is not allowed to be re-published but can be linked to.
Since time immemorial, man has always been dynamic in finding means and ways of earning more to augment his buying capacity. When the World Wide Web was introduced to the rest of the world, it made man leap in bounds, in strategy and outlook. He employed the most convenient and effective form of information distribution and media. From this simple yet bright idea, man came up an interesting way of earning profits from a minimal capital put up and that is thru the affiliate marketing program.
The affiliate marketing program, or affiliate marketing as it is widely called, is the method of promoting online businesses with the help of a publisher or an affiliate and is often confused with multi-level marketing or network-marketing when in fact both are different from each other in form and technicality. The publisher/affiliate is rewarded with every visit, subscriber, customer and/or sale that is generated from channeling them to the businesses' websites. This type of online marketing is among the many present that optimizes the presence and usage of the Internet that sometimes, it overlaps with the other existing online marketing methods since it uses the same methods like other merchants does.
Compensation-wise, the affiliate marketing program is more known for the PPC or pay per click method. It is done by posting the businesses' ads on the publisher/affiliate's website. When a customer or visitor clicks on the ads, it will get them to the website of the business and from there; the affiliate has earned his commission. Another form of compensation is pay per impression. It is similar with PPC except that the affiliate's workload is only to post the ads on their website to show it to his/her visitors to earn his share. As a whole, the commission is earned on how well the affiliates perform in their job of making the presence of the merchants known in the Internet. These methods can be used simultaneously in the affiliate marketing program.
The affiliate marketing program sadly, has been hounded by negative issues due to poor management like email spam, adware and search engine spam. As the affiliate program matures, most terms and conditions have been refined to prohibit affiliates from spamming while merchants are discouraged to use adware and use auto-generated web pages to optimize the presence of the merchants at their expense and to the affiliates' profit.
Getting into the business of affiliate marketing program is not a difficult task. No training or certification is needed to become an affiliate nor is it taught in schools and universities to explain its existence and function. It just takes guts and focus to provide the performance that is expected from you by the merchants who have enlisted you to do the job.
But before anything else, always make sure that what you are and will be doing is legitimate and will not cause any unfavorable setbacks on your part. To be an affiliate is to work like a marketing specialist using the Internet with the benefit of owning your time and space, not to be enslaved by it.
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