Do's and Don'ts of a Small Business Web Design
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Web sites are the most cost-efficient marketing tool that can successfully advertise your business. As compared with the expensive TV ads and magazine prints, a web site literally gives you free space to put everything you want to say about your products. Hence, small businesses are concerned about putting up a website. Hence, a good small business web design prioritizes marketing-your site should not only attract customers, but sell the products as well.
A good small business web design creates online traffic with its site. It is imperative that your web site attracts customers whenever they type specific keywords on a popular search engine. Therefore, do generate traffic by putting up keywords on your texts and considering submitting your sites to popular directories such as Yahoo.
However, do not use "black hat" strategies to take advantage of search engine optimization. Do not attempt to "trick" search engines, because they can catch you and ban you from their database. Getting banned from appearing in Google results is not exactly a good idea.
Do have nice text content. Make sure that your text can be scanned easily by emphasizing important titles. Also, do include some sub-headlines.
Do not forget to check and edit your text for grammatical errors and misspelled words. Professionalism comes with impressive execution of basic grammar rules. Also, do not sacrifice the relevance of your texts with keyword generation. A product description that inserts all the keywords but doesn't make any sense will just be a huge turnoff.
A professional-looking small business web design makes use of templates whose colors go easy on the eyes. Do use backgrounds and themes that depict professionalism and are wholly related to the business.
Therefore, do not make use of animated banners and flashy-looking backgrounds. Pictures of distracting images might just fail to tell what your web site is all about. Viewers might not be convinced that you really mean business.
Therefore, make sure that your web site is easy to navigate. Distracting images and flashy lights only inhibits the visitors from locating what they want to see.
Also, do provide some product images. This is very important, since visitors might want to see what they are about to buy.
Do not put exaggerated product images that are made possible through photograph editing. This can cause a hurtful reputation to your business.
An effective small business web design uses a good domain name. Be sure to choose a domain name that informs visitors about your business. It is often best to use a domain name with a dot-com extension.
Do not make use of free web hosting services. Since online services are easy to come by, domain names with dot-come extensions only charge a few dollars a month. Free web hosting services give you a poor rank in search engines. Aside from that, a page address that says www.smallbusiness.com/invitations/weddings/yourbusiness is really hard for your visitors to remember.
Lastly, update your web site for product updates and price changes. This should be easy to do, as a good small business web design should be easy to administer for first-timers like you. Do not forget to constantly look for areas that needed a little fixing.
A successful small business web design abides by the guidelines of SEO and effective marketing. It is easy to use not only for the visitors, but for the administrators as well. It is attractive, professional-looking and is able to generate sales.
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